SITUATION

Targeting young core gamers on YouTube develop a series of a pre-roll ads to drive trial for League of Legends. 

Strategy

We wanted to avoid this.

We wanted to avoid this.

Authenticity is everything in the gaming world, and hard core gamers can sniff bullshit outsider from a mile away. We briefed League community creators to use their unique voice to help convince gamers who'd never tried League to give it shot.

RESULTs

We saw double digit increases in trial YoY. 

CREATIVE